Professional Certificate Programme in Business Management (PCPBM) - Batch 15

Communicating and Negotiating across Cultures

• Types of Presentation
• Audience Analysis
• Components of Impactful Communication
   

Strategic Analysis: External & internal

• Crafting Strategy
• Implementation
• Learning
• Balanced Scorecard

Building a strategy and Strategy Implementation

• Crafting Strategy
• Implementation
• Learning
• Balanced Scorecard

Inventory Management

• Customization vs. Standardization
• Push and pull
• Process types

Introduction to Operations and Operation Strategy

Forecasting

Business Law: Ensuring legal compliance

• Corporate Governance and Company Law Compliance Adhering to the Companies Act, 2013. Role of independent directors and compliance with CSR obligations.
• Intellectual Property (IP) Compliance Protecting patents, trademarks, copyrights, and designs under Indian IP laws. Ensuring brand identity, avoiding infringement, and managing licensing agreements.
• Insolvency and Bankruptcy Code (IBC) Compliance Key provisions of IBC, 2016, focusing on corporate insolvency resolution. Ensuring timely debt resolution and adherence to liquidation processes to maintain business continuity."  

Contracts & Dispute Resolutions

• Essentials of Valid Contracts and Formation Issues: Discussing offer, acceptance, consideration, and the legal capacity required to form enforceable contracts.
• Managing Contractual Risks: Force Majeure and Termination Clauses: Analyzing clauses that address unforeseen events, termination rights, and liabilities for breach.
• Alternative Dispute Resolution (ADR) Mechanisms: Explaining mediation, arbitration, and conciliation as methods to resolve contractual disputes efficiently without litigation."  

Working Capital Management

• Short term investment and financing decisions
• Cash conversion cycle
• Floats and Moats
• Relevance of negative working capital
   

Investment Criteria and Capital Budgeting

• Time Value of Money
• Cost of Capital
• Net Present value
• Internal Rate of return
• Valuation
   

Digital Strategies in Business

• Explore on the various strategies of Digital marketing
• Case Discussion on companies that strive to choose the different strategies. 
• Demo on how to access google ads and create/run a campaign.
• Appropriate strategies to implement as per the marketing funnel. 
   

Digital Marketing in Business

• Exposure to Digital marketing and its importance in today’s business. 
• Types of Digital Media
• Key concepts in Digital Marketing
• Key concepts in Digital Advertising
• Assignments on building Customer Journey mapping using a case discussion. 
   

Consumer Behaviour and Marketing Research

• Importance of CB and MR in today’s dynamic business environment.
• Patterns of buying decision process
• Three core decision making perspective.
• Internal and External influences of Consumer decision making process
• Assignment on linking both the concepts using qualitative method (interview-based assignment)
   

Interpersonal Effectiveness & Individual and Group Behaviourpn Organizations

• Person Perception
• Biases and Errors in judgement/decision making
• Fostering Team Effectiveness
   

Handling Difficult People

• Understanding difficult people and scenarios 
• Influence Tactics
• Defensive Behaviors / IM Techniques

Introduction to Valuation and Value Drivers

• Refresh time value of money
• Introduce the first principles
• Introduce various techniques in capital budgeting
• Estimating cash flows for capital budgeting and valuation
• Where is value?
• Understand what is time value of money.
• Valuing different types of cash flows.
• Applications of time value of money.
   

Mergers, Acquisitions and Divestitures

Organization, Design, Culture and Structure

Learning and Development

• Introduction to L&D, knowledge and experiential learning

Coaching and Mentoring

• Career management
• What is coaching?
• Coaching versus training?
• Coaching in the career management process
• Managers as coaches
   

Structure and Processes of HR/Staffing and Recruitment

Principles and P's of Marketing

• Common myths about Marketing
• Customer Orientation & Customer Centric Value 
• Evolution of Marketing Concepts 
• Marketing Environment 
• Creating Value – Marketing Strategy (STP)
• Delivering Value – Marketing Mix (4Ps)
   

Product and Brand Management

• Understanding Product Concept 
• Classification of Products 
• Levels of Products and Product Life Cycle 
• Branding - Evolution
• Customer Based Brand Equity 
   

Knowledge Management

• The definition and types of knowledge 
• Knowledge Management and its necessity for businesses
• Issues in Knowledge Management
• Practices in Knowledge Management 
• AI in Knowledge Management
   

Designing Digital experiences

• Human Computer Interaction to Human-centric Interaction
• User Experience
• Usability and its Goals
• UX and what constitutes a good UX
• Contemporary Issues in UX Design
   

Marketing Strategy

• Core concepts of marketing 
• Marketing Orientation 
• Purchase behaviour
   

Marketing across Cultures

• Role and importance culture in marketing 
• Sub culture 
• Cross Culture
   

Creativity and Innovation

• Role of design in consumption decision 
• Designing  a new product 
• Stimulate idea generation and development "
   

Economic environment

• How to measure Growth, Inflation and Unemployment (Three Pillars)
• Why do we have recessions and Booms?
• How is remaining in recession or boom not optimal for a manager?
• How to equip a manager to use the economic framework to identify the economic environment and dissect the reasons for the state of the economy.
   

Macro economic policies

• Fiscal Policy, deficits and debt
• Monetary policy, interest rate and inflation targeting
• Trade, capital flows and exchange rate
   

Micro Economics

• Demand and supply
• Equilibrium in a demand and supply framework
• Government policies/interventions in the demand and supply framework
• Applying the framework in real world context - applications
• Different market structures: Perfect competition, monopoly and oligopoly
   

Scheduling Models, TQM, Lean, Six Sigma

• What is Operations Excellence?
• Need for Operations Excellence
• How to achieve Operations Excellence
• Introduction and History of Lean
• 7 wastes in lean
• Tools and techniques of Lean
• Introduction to Scheduling
• Need for proper scheduling
• Types of scheduling
• Tools and techniques for scheduling
• Demonstration of scheduling problems
• Introduction to Total Quality Management
  • A framework for TQM
  • Tools and techniques
  • Benefits
     

Financial Statement Analysis

• Introduction to financial statements
• Methods of financial statement analysis
• How to read a balance sheet- Game of numbers
• Introduction to ratio analysis
   

Cash flow statements and analysis, Cost Sheets & Budgeting

• Financial and Management Accounting
• Costs and decision making
• Introduction to budgets
   

Business Analytics, AI and ML

• Business analytics
• Artificial intelligence
• Machine learning
• Deep learning
• Generative AI
   

International Management

• Fundamentals of International Business
• Globalization
• Porter's Diamond of National Competitive Advantage
• Standardization v/s Local Responsiveness
• Strategic options for entering and competing in Global Markets
   

Sales and Distribution Management

• Understanding consumers today
• Selling frameworks
• Sales role play exercise
   

Nurturing Wellness and Managing Stress

• Science of stress response and stress management
• Yoga concepts for developing wellness.
• Yoga-based practices for stress management and developing wellness.

Working with Teams

• Archetype Roles 
• Team Member compositions- personalities and misconceptions
• Teaming structure and its elements
• Development process 
• Motivating team members 
• Sociogram analysis
• Cross cultural teams ( based on the time frame)